Services Marketing
by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
1999648 pages
McGraw-Hill/Irwin·6 editions
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Services Marketing (1999)
Services Marketing (1999)
McGraw-Hill/Irwin
McGraw-Hill/Irwin
ISBN 10: 0072312211
ISBN 13: 9780072312218