Mary Jo Bitner

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Books by Mary Jo Bitner (50 max)

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Services marketing

1996

Valarie A. Zeithaml, Mary Jo Bitner

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Services Marketing

1999

Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Services Marketing (The McGraw-Hill Series in Marketing)

2002

Valarie A. Zeithaml, Mary Jo Bitner

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Services Marketing

2002

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))

1989

Mary Jo Bitner

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Service Marketing (SIE)

2005

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

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Loose Leaf for Services Marketing

2017

Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler