V. Kasturi Rangan

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Books by V. Kasturi Rangan (50 max)

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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

1995

V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity

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Marketing Management Text and Cases

2004

Rajiv Lal, John Quelch, V. Kasturi Rangan

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CHANSELOR: a decision model for distribution channel selection

1983

V. Kasturi Rangan

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DESIGNER a decision model for intermediary selection

1984

V. Kasturi Rangan

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Managing account relationships: a model and an application

1986

V. Kasturi Rangan

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Voice and advocacy: marketing's role in addressing the poor as customers

2001

V. Kasturi Rangan

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Problems and Cases in Healthcare Marketing

2004

John T. Gourville, John A. Quelch, V. Kasturi Rangan

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Transforming your go-to-market strategy: the three disciplines of channel management

2006

V. Kasturi Rangan

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The future of social enterprise

2008

V. Kasturi Rangan

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John C. Whitehead: a Harvard Business School tribute

2009

V. Kasturi Rangan

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Expanding pay for success to support collective impact interventions

2016

Kimberly Branch, Hayling Price, Jeffrey B. Liebman, V. Kasturi Rangan, Joshua S. Goodman, Harvard University, John F. Kennedy School of Government