Problems and Cases in Healthcare Marketing
by John T. Gourville, John A. Quelch, V. Kasturi Rangan
2004448 pages
McGraw-Hill/Irwin·1 editions
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Problems and Cases in Healthcare Marketing (2004)
Problems and Cases in Healthcare Marketing (2004)
McGraw-Hill/Irwin
McGraw-Hill/Irwin
Hardcover
ISBN 10: 0072887761
ISBN 13: 9780072887761