Marketing Management Text and Cases
by Rajiv Lal, John Quelch, V. Kasturi Rangan
2004512 pages
McGraw-Hill/Irwin·3 editions
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Marketing Management Text and Cases (2004)
Marketing Management Text and Cases (2004)
McGraw-Hill/Irwin
McGraw-Hill/Irwin
Hardcover
ISBN 10: 0072967625
ISBN 13: 9780072967623