Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
by Simon Knox
199422 pages
Cranfield School of Management·1 editions
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Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets (1994)
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets (1994)
Cranfield School of Management
Cranfield School of Management
ISBN 10: 1859050727