Marketing Management
by Harper W Boyd Jr., Orville C. Walker, John Mullins, Jean-Claude Larreche
2001576 pages
McGraw-Hill/Irwin·1 editions
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Marketing Management (2001)
Marketing Management (2001)
McGraw-Hill/Irwin
McGraw-Hill/Irwin
ISBN 10: 0072472952
ISBN 13: 9780072472950