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Jean-Claude Larreche | lit.salon
Jean-Claude Larreche
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Books by Jean-Claude Larreche (50 max)
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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
1992
Orville C. Walker, John Mullins, Harper W Boyd Jr., Harper W. Boyd, Jean-Claude Larreche, Orville C., Jr. Walker
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Marketing Management: A Strategic Decision-Making Approach
2004
John Walker Mullins, John Mullins, Harper W Boyd Jr., Orville C. Walker, Jean-Claude Larreche
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The competitive fitness of global firms.
1998
Jean-Claude Larreche
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Readings in Marketing Strategy
1989
Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
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MARKSTRAT 2
1990
Jean-Claude Larréché, Jean-Claude Larreche
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MARKSTRAT3: The Strategic Marketing Simulation
1998
Jean-Claude Larréché, Jean-Claude Larreche, Hubert Gatignon
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Value Capture Selling How to Win the 3rd Sales Transformation
2023
Jean-Claude Larreche
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MARKSTRAT A Marketing Strategy Game Teaching Notes
1977
Jean-Claude Larreche, Hubert Gatignon
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Readings in Marketing Strategy
1982
Jean-Claude Larreche, Edward C. Strong
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Markstrat 2 (Includes 3.5 Inch Diskette)
1990
Jean-Claude Larreche, Hubert A. Gatignon
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Meca Report on the Competitive Fitness of Global Firms
1997
Jean-Claude Larreche
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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
2001
Harper W Boyd Jr., Orville C. Walker, John Mullins, Jean-Claude Larreche
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Measuring the Competitive Fitness of Global Firms 2001 (Financial Times Management Briefings)
2001
Jean-Claude Larreche
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Markstrat3 - Simulacion Estrategica de Mercadotecnia
2001
Hubert Gatignon, Jean-Claude Larreche
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Participant Handbook (Building the Bridge from Learning to Action)
2011
Jean-Claude Larreche, Hubert Gatignon, Remi Triolet
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Circular Markstrat
2014
Jean-Claude Larreche
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Value Creation Selling: Corporate Strategy, Sales Effectiveness and Customer Satisfaction for Value Creation Within Your Company
2023
Steve Gates, Jean-Claude Larreche
