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Glen L. Urban | lit.salon
Glen L. Urban
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Books by Glen L. Urban (50 max)
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Essentials of new product management
1987
Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
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Strategies for E-Business Success
2001
Erik Brynjolfsson, Glen L. Urban
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Design and marketing of new products
1980
Glen L. Urban
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
1990
Glen L. Urban, Steven H. Star
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SPRINTER: a tool for new product decision making.
1966
Glen L. Urban
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New product decisions: information discounting and product selection
1967
Glen L. Urban
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Advertising budgeting and geographic allocation
1970
Glen L. Urban
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Prelaunch Forecasting of New Automobiles: Models and Implementation (Report No 89-104)
1989
Glen L. Urban
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Don't just relate-- advocate!: a blueprint for profit in the era of customer power
2005
Glen L. Urban
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Product interdependency in new product decisions
1966
Glen L. Urban
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A quantitative approach to new product decision making.
1966
Glen L. Urban
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Price and non-price determination in the multiproduct firm.
1966
Glen L. Urban
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An on-line technique for estimating and analyzing complex models
1967
Glen L. Urban
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Product planning decision.
1967
Glen L. Urban
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A model for product line decisions
1967
Glen L. Urban
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Market response models for the analysis of new products
1968
Glen L. Urban
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SPRINTER mod I: a basic new product analysis model
1969
Glen L. Urban
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Ideas on a decision-information system for family planning
1969
Glen L. Urban
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A model for strategic planning of family planning programs
1969
Glen L. Urban
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Evolutionary modeling in the analysis of new products
1969
Glen L. Urban
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Application of management sciences in marketing
1970
David Bruce Montgomery, Glen L. Urban
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A strategic planning model for the management of a family planning system
1971
Glen L. Urban
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An emerging process of building models for management decision makers
1972
Glen L. Urban
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A model for the management of a family planning system
1973
Glen L. Urban
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Marketing entry strategy formulation: a hierarchical modeling and consumer measurement approach
1979
Glen L. Urban
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Pre-test-market models: validation and managerial implications
1982
Glen L. Urban
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Market share rewards to pioneering brands: an empirical analysis and strategic implications
1983
Glen L. Urban
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Prelaunch forecasting of new automobiles models and implementation
1989
Glen L. Urban
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Premarket forecasting of new consumer durables: modeling categorization, elimination, and consideration phenomena
1992
Glen L. Urban
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Design and Marketing of New Products
1993
Glen L. Urban, John R. Hauser
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From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
2015
John R. Hauser, Glen L. Urban
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From Little's Law to Marketing Science: Essays in Honor of John D. C. Little
2016
John R. Hauser, Glen L. Urban, Makoto Abe
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on-Line Technique for Estimating and Analyzing Complex Models
2018
Glen L. Urban
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Quantitative Approach to New Product Decision Making
2018
Glen L. Urban
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Model for Product Line Decisions
2018
Glen L. Urban
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Pre-Test-market Models Validation and Managerial Implications
2018
Glen L. Urban, Sloan School of Management, Gerald M. Katz
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Model for Strategic Planning of Family Planning Programs
2018
Glen L. Urban
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Strategic Planning Model for the Management of a Family Planning System
2018
Glen L. Urban
