David Bruce Montgomery

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Books by David Bruce Montgomery (50 max)

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Introduction to management science and marketing

1967

David Bruce Montgomery

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Computer applications in marketing research: a proposal.

1966

David Bruce Montgomery

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Stochastic models of consumer choice behavior

1971

David Bruce Montgomery

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Individual differences in response to consumer promotions

1989

Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery

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A probability diffusion model of dynamic market behavior.

1966

David Bruce Montgomery

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On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior.

1966

David Bruce Montgomery

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Consumer response to a legitimated brand appeal: a preliminary report

1967

David Bruce Montgomery

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Implementation of management science in marketing

1967

David Bruce Montgomery

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A stochastic response model with application to brand choice.

1967

David Bruce Montgomery

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Pricing decisions

1967

David Bruce Montgomery

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Stochastic models of consumer response.

1967

David Bruce Montgomery

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Personal selling decisions

1967

David Bruce Montgomery

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Advertising decisions

1967

David Bruce Montgomery

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Stochastic consumer models: some empirical results

1968

David Bruce Montgomery

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A continuous limit for the "contagious" binomial distribution

1968

David Bruce Montgomery

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Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

1969

David Bruce Montgomery

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Market response to the legitimation of a brand appeal

1969

David Bruce Montgomery

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Management science in marketing

1969

David Bruce Montgomery

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Marketing information systems: an emerging view

1969

David Bruce Montgomery

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Distributed lag models of response to a communications mix

1970

David Bruce Montgomery

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Applications of management science in marketing.

1970

David Bruce Montgomery

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Application of management sciences in marketing

1970

David Bruce Montgomery, Glen L. Urban

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Brand trial after a change in promotion credibility

1970

David Bruce Montgomery

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Clusters of consumer interests and spheres of influence of opinion leaders

1970

David Bruce Montgomery

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Consumer characteristics and "deal" purchasing: an example from the dentifrice market

1970

David Bruce Montgomery

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On-line computer applications in marketing and marketing research

1971

David Bruce Montgomery

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Estimating dynamic effects of market communications expenditures

1971

David Bruce Montgomery

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Estimating the dynamic effects of marketing communications expenditures

1971

David Bruce Montgomery

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A multiple-product sales force allocation model

1971

David Bruce Montgomery

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Adjusting R2ș

1971

David Bruce Montgomery

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Marketing information and decision systems: coming of age in the '70's

1973

David Bruce Montgomery

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New product distribution: an analysis of supermarket buyer decisions

1973

David Bruce Montgomery

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Modeling marketing phenomena: a managerial perspective

1974

David Bruce Montgomery

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Strategic intelligence systems

1977

David Bruce Montgomery

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Demand for and use of global account management

1999

David Bruce Montgomery

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Market Response to the Legitimation of a Brand Appeal

2018

David Bruce Montgomery, Jon Scott Armstrong

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Continuous Limit for the Contagious Binomial Distribution

2018

David Bruce Montgomery