Robin Wensley

Born: 1944

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Born: 1944

Books by Robin Wensley (50 max)

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Strategic marketing: planning, implementation, and control

1984

Barton A. Weitz, Robin Wensley

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Readings in strategic marketing: analysis, planning, and implementation

1988

Barton A. Weitz, Robin Wensley

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The Interface of marketing and strategy

1990

George S. Day, Barton A. Weitz, Robin Wensley

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Understanding the competitive marketplace: critical analysis of strategic marketing

1995

Robin Wensley

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Handbook of marketing

2002

Barton A. Weitz, Robin Wensley