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Alan R. Andreasen | lit.salon
Alan R. Andreasen
Born:
1934
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Born:
1934
Books by Alan R. Andreasen (50 max)
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Strategic Marketing for Non-Profit Organizations (7th Edition)
2007
Alan Andreasen, Philip Kotler, Alan R. Andreasen
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Cheap but good marketing research
1988
Alan R. Andreasen
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Expanding the audience for the performing arts
1990
Alan R. Andreasen
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Ethics in Social Marketing
2001
Alan R. Andreasen
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
2002
Alan R. Andreasen
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Automatic vending of grocery and department store merchandise
1964
Alan R. Andreasen
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Inner city business: a case study of Buffalo, New York
1971
Alan R. Andreasen
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Improving inner-city marketing.
1972
Alan R. Andreasen
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The disadvantaged consumer
1975
Alan R. Andreasen
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Social marketing in the ghetto
1975
Alan R. Andreasen
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The ghetto marketing life cycle: a case of underachievement
1975
Alan R. Andreasen
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A taxonomy of consumer satisfaction / dissatisfaction measures
1976
Alan R. Andreasen
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Public policy and marketing thought: proceedings from the ninth Paul D. Converse symposium
1976
Alan R. Andreasen, Seymour Sudman
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Consumerism in the ghetto
1976
Alan R. Andreasen
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Consumer complaints and business response
1976
Alan R. Andreasen
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Consumer dissatisfaction and market performance
1977
Alan R. Andreasen
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Minorities and marketing: Research challenges
1977
Alan R. Andreasen, Frederick D. Sturdivant
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Broadening the audience for the arts
1978
Alan R. Andreasen
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Regulation and the disadvantaged: the case of the creditors' remedies rule
1978
Alan R. Andreasen
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Consumerism and the broadened marketing concept
1978
Alan R. Andreasen
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A multivariate approach to segmenting arts audiences
1978
Alan R. Andreasen
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Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt
1979
Alan R. Andreasen, David Morgan Gardner
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Consumer satisfaction in loose monopolies: the case of medical care
1980
Alan R. Andreasen
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"Power potential" channel strategies in social marketing
1981
Alan R. Andreasen
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Mythological barriers to the use of marketing research by small and non-profit organizations
1981
Alan R. Andreasen
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Marketing social change: changing behavior to promote health, social development, and the environment
1995
Alan R. Andreasen
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Social marketing in the 21st century
2006
Alan R. Andreasen
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Strategic marketing for nonprofit organizations
2007
Alan R. Andreasen
