Strategic Marketing for Non-Profit Organizations (7th Edition)
by Alan Andreasen, Philip Kotler, Alan R. Andreasen
2007504 pages
Prentice Hall·3 editions
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Strategic Marketing for Non-Profit Organizations (7th Edition) (2007)
Strategic Marketing for Non-Profit Organizations (7th Edition) (2007)
Prentice Hall
Prentice Hall
Hardcover
ISBN 10: 013175372X
ISBN 13: 9780131753723