John C. Mowen

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Books by John C. Mowen (50 max)

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Consumer behavior

1987

John C. Mowen

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The 3M Model of Motivation and Personality: - Theory and Empirical Applications to Consumer Behavior

1999

John C. Mowen

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Judgment calls: high-stakes decisions in a risky world

1993

John C. Mowen

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Consumer Behavior: A Framework

1997

John C. Mowen, Michael Minor

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The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World

2001

John Keith Murnighan, J. Keith Murnighan, John C. Mowen

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The history of the Fourth Infantry Division

1972

John C. Mowen

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Consumer Behaviour.

1990

John C. Mowen

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Consumer Behavior

1993

John C. Mowen

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Judgement Calls: Making Good Decisions in Difficult Situations

1994

John C. Mowen

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Instructors Manual

1997

John C. Mowen