Vithala R. Rao

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Books by Vithala R. Rao (50 max)

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Applied Conjoint Analysis

2014

Vithala R. Rao, Paul C. Green, Yoram Wind

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Handbook of pricing research in marketing

2009

Vithala R. Rao

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Advanced Introduction to Pricing Strategy and Analytics

2023

Vithala R. Rao

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An application of the multivariate probit model for market segmentation and product design

1977

Vithala R. Rao

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Sales forecasting methods: a survey of recent developments

1978

Vithala R. Rao

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Advances in Marketing Science Methods and Models

1984

Vithala R. Rao

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Measurement and use of market response functions for allocating marketing resources

1986

Vithala R. Rao

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Measurement and use of market response functions for allocating market resources

1986

Vithala R. Rao

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Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)

1986

Vithala R. Rao, Darius J. Sabavala

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Selecting, evaluating and updating prospects in direct mail marketing

1994

Vithala R. Rao

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The new science of marketing: state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

1995

Vithala R. Rao

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Blow-in crd A3045pk

1998

Vithala R. Rao

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Analysis for strategic marketing

1998

Vithala R. Rao

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Methods for Causal Inference in Marketing

2024

Zezhen (Dawn) He, Vithala R. Rao