Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)
by Vithala R. Rao, Darius J. Sabavala
1986
Marketing Science Inst·1 editions
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Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105) (1986)
Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105) (1986)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 999705945X
ISBN 13: 9789997059451