Paul W. Farris

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Books by Paul W. Farris (50 max)

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Marketing Metrics: 50+ Metrics Every Executive Should Master

2006

Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Profit Impact of Marketing Strategy Project Retrospect and Prospects

2000

Paul W. Farris, Michael J. Moore

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Getting Multi-Channel Distribution Right

2020

Kusum L. Ailawadi, Paul W. Farris

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Decisions in Marketing: Cases and Text

1989

Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris

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Marketing Analytics Essential Tools for Data-Driven Decisions

2021

Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

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Determinants of Advertising Intensity: A Review of the Marketing Literature (Working Paper, Report 77-109)

1977

Paul W. Farris

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Advertising & promotion management: a manager's guide to theory & practice

1987

Paul W. Farris

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Accounting for the Market Share-Roi Relationship (Report No 89-118)

1989

Paul W. Farris

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Retail power: monster or mouse?

1992

Paul W. Farris

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Marketing Research (Collection)

2011

Monique Reece, Paul W. Farris, Jamie Turner, Reshma Shah

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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

2014

Paul W. Farris