Paul W Farris

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Books by Paul W Farris (50 max)

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Marketing Metrics: 50+ Metrics Every Executive Should Master

2006

Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Accounting for the Market Share-Roi Relationship (Report)

1989

Paul W Farris, Mark E. Parry, Jr., Frederick E. Webster

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The Profit Impact of Marketing Strategy Project

2007

Paul W Farris