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Gary L. Frazier | lit.salon

Author

Gary L. Frazier

11 works

1980–2025 across 9 dated works

No biography is available yet.

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Effects of intraindustry marketing strategy on the analysis of profitability1980
On the measurement of interfirm power in channels of distribution1980
Vertical power relationships in channels of distribution an integrated and extended conceptual framework1980
The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility1982

Books

10 works

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Marketing: Connecting with Customers
With Gilbert D. Harrell
Recorded as 1999; date may be inaccurate
12 editions
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Marketing Counting With Customers1998
1 edition
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Contemporary views on marketing practice1987
With Jagdish N. Sheth
1 edition
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Vertical power relationships in channels of distribution an integrated and extended conceptual framework1980
2 editions
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Effects of intraindustry marketing strategy on the analysis of profitability1980
2 editions
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Advances in Distribution Channel Research1992
1 edition
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On the measurement of interfirm power in channels of distribution1980
1 edition
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The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility1982
1 edition
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Marketing Channel Management Organization and Coordination2025
1 edition
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Channel member response to trade programs1989
1 edition
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