Jagdish N. Sheth

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Books by Jagdish N. Sheth (50 max)

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Research in Marketing: Vol 13 (Research in Marketing)

1978

Jagdish N. Sheth

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Political marketing: readings and annotated bibliography

1985

Bruce I. Newman, Jagdish N. Sheth

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Does Marketing Need Reform?: Fresh Perspectives on the Future

2006

Jagdish N. Sheth, Rajendra S. Sisodia

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Research in consumer behaviour: a research annual.

1983

Jagdish N. Sheth

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Accidental Scholar

2014

Jagdish N. Sheth, John Yow

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Routledge Handbook of Global and Digital Governance Crossroads Stakeholder Engagement and Democratization

2024

Preeti Shroff, Jagdish N. Sheth, John Garrison, Shailendra Raj Mehta

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Theoretical Foundations in Marketing Ethics (Research in Marketing)

1999

Jagdish N. Sheth, Atul Parvatiyar

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

2007

Jagdish N. Sheth

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Firms of Endearment How World-Class Companies Profit from Passion and Purpose

2014

Rajendra Sisodia, Jagdish N. Sheth, Wolfe, David

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Genes, Climate, and Consumption Culture Connecting the Dots

2017

Jagdish N. Sheth

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Research in Marketing

1979

Jagdish N. Sheth

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Should multi-country advertising research be universal or unique?

1979

Jagdish N. Sheth

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The surpluses and shortages in consumer behavior theory and research

1979

Jagdish N. Sheth

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Psychology of innovation resistance the less developed concept (LDC) in diffusion research

1979

Jagdish N. Sheth

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Research in marketing: a research annual

1981

Jagdish N. Sheth

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An integrative theory of patronage preference and behavior

1981

Jagdish N. Sheth

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Historical Perspective in Consumer Research: National and International Perspectives

1985

Jagdish N. Sheth

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Marketing theory: evolution and evaluation

1986

Jagdish N. Sheth

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Research in Marketing: A Research Annual : Distribution Channels and Institutions, 1986 (Research in Marketing)

1986

Jagdish N. Sheth

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Research in Marketing (Research in Marketing Supplement)

1994

Jagdish N. Sheth, Ronald A. Fullerton

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Research in marketing.

1995

Jagdish N. Sheth, Atul Parvatiyar

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Handbook of Relationship Marketing

1999

Jagdish N. Sheth

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Handbook of Relationship Marketing

1999

Jagdish N. Sheth, Atul Parvatiyar

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Customer behavior: consumer behavior & beyond

1999

Jagdish N. Sheth

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Internet Marketing

2000

Jagdish N. Sheth

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Customer Relationship Management

2000

Jagdish N. Sheth

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Marketing: Best Practices

2002

Jagdish N. Sheth

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Customer Behavior: A Managerial Perspective

2003

Jagdish N. Sheth, Banwari Mittal

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Customer behaviour a managerial perspective

2003

Jagdish N. Sheth

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Tectonic shift: the geoeconomic realignment of globalizing markets

2005

Jagdish N. Sheth, Rajendra S Sisodia

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The Self-Destructive Habits of Good Companies: ...And How to Break Them

2007

Jagdish N. Sheth

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Deregulation and Competition Lessons from the Airline Industry

2007

Fred C. Allvine, Can Uslay, Ashutosh Dixit, Jagdish N. Sheth

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Legends in Marketing Yoram 'Jerry' Wind

2014

Jagdish N. Sheth

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Legends in Consumer Behavior James R. Bettman

2016

Jagdish N. Sheth

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Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement

2023

Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika

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Purpose-Driven Pricing Leveraging the Power of Pricing for Profit and Societal Good

2024

Saloni Firasta-Vastani, Jagdish N. Sheth

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Customer Relationship Management in the Digital Age

2025

G. Shainesh, Jagdish N. Sheth, Varsha Jain

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A behavioral and quantitative investigation of brand loyalty

1966

Jagdish N. Sheth

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Measurement of priority schedules in the acquisition of durable appliances.

1966

Jagdish N. Sheth

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A multivariate model of multinational business expansion

1971

Jagdish N. Sheth

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Relative contribution of perceived instrumentality and value importance components in determining attitudes

1971

Jagdish N. Sheth

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Revelance of segmentation for market planning

1972

Jagdish N. Sheth

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Statistical learning theory and consumer learning: an experimental investigation

1972

Jagdish N. Sheth

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Demographic segmentation of long distance behavior: data analysis & inductive model building

1972

Jagdish N. Sheth

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A market-oriented strategy of long-range planning for multinational corporations

1972

Jagdish N. Sheth

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The future of buyer behavior theory

1972

Jagdish N. Sheth

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Strategies of advertising transferability in multinational marketing

1972

Jagdish N. Sheth

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Measurement of attitude scores from beliefs and importances

1972

Jagdish N. Sheth

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Advertising's image -- U.S. and Yugoslavia

1972

Jagdish N. Sheth

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A conceptual model of long-range multinational marketing planning

1972

Jagdish N. Sheth