David W. Cravens | lit.salon

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David W. Cravens | lit.salon

David W. Cravens

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Books by David W. Cravens (50 max)

Strategic marketing

1982

David W. Cravens, Nigel Piercy

Strategic marketing management cases

1993

David W. Cravens

Marketing decision making: concepts and strategy

1976

David W. Cravens

Strategic marketing cases and applications

1983

David W. Cravens

Marketing in action: readings and cases

1986

Andrew M. Forman, David W. Cravens, Robert B. Woodruff

1993 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

1993

David W. Cravens

The Oxford handbook of strategic sales and sales management

2011

David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel Piercy

Marketing management perspectives and applications

1976

Robert B. Woodruff, Gerald E. Hills, David W. Cravens

Market opportunity analysis for short-range public transportation planning: goals and policy development, institutional constraints, and alternative organizational arrangements

1979

David W. Cravens

The sales manager's book of marketing planning

1983

David W. Cravens

Marketing

1986

David W. Cravens

Readings and cases in marketing management

1987

Alvin C. Burns, David W. Cravens

Marketing management

1987

David W. Cravens

Strategic marketing management cases and applications

1990

David W. Cravens

Strategic Marketing (World Student)

1994

David W. Cravens

Strategic Marketing Management for the Pacific Region

1999

David W. Cravens, Bill Merrilees, Rhett H. Walker

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

2005

David W. Cravens, Nigel Piercy

Strategic Marketing David W Cravens Nigel F Piercy

2012

David W. Cravens

Strategic marketing

2013

David W. Cravens