Robert B. Woodruff

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Books by Robert B. Woodruff (50 max)

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Know your customer: new approaches to customer value and satisfaction

1996

Robert B. Woodruff

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Marketing in action: readings and cases

1986

Andrew M. Forman, David W. Cravens, Robert B. Woodruff

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Marketing management perspectives and applications

1976

Robert B. Woodruff, Gerald E. Hills, David W. Cravens

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Market opportunity analysis for short-range public transportation planning: method and demonstration

1981

Robert B. Woodruff