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Deidre L. Popovich | lit.salon

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Deidre L. Popovich

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis2015
With Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis2015
With Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos
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