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Dawn Iacobucci | lit.salon
Dawn Iacobucci
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Books by Dawn Iacobucci (50 max)
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Marketing research: methodological foundations
1976
Gilbert A. Churchill, Dawn Iacobucci
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Handbook of Services Marketing and Management
1999
Teresa A. Swartz, Dawn Iacobucci
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Consumers in Cyberspace: A Special Double Issue of the journal of Consumer Psychology (Journal of Consumer Psychology, Vol. 13, Number 1&2)
2003
Dawn Iacobucci
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Networks in marketing
1996
Dawn Iacobucci
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
2001
Gilbert A. Churchill, Dawn Iacobucci
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MM
2011
Dawn Iacobucci
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Marketing Management
2014
Dawn Iacobucci
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Bundle Marketing Management, Loose-Leaf Version, 5th + MindTap Marketing, 1 Term Printed Access Card
2017
Dawn Iacobucci
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Continuing to Broaden the Marketing Concept
2020
Dawn Iacobucci
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Consumer Behavior
2022
Ayalla Ruvio, Dawn Iacobucci
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Kellogg on Marketing
2000
Dawn Iacobucci
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Kellogg on marketing
2001
Dawn Iacobucci
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Methodological and Statistical Concerns of the Experimental Behavioral Researcher: A Special Double Issue of the journal of Consumer Psychology
2001
Dawn Iacobucci
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Kellogg on integrated marketing
2003
Dawn Iacobucci, Bobby J. Calder
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Mediation Analysis
2008
Dawn Iacobucci
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Mediation analysis
2008
Dawn Iacobucci
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MM4
2008
Dawn Iacobucci
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Perceptions of services
1994
Dawn Iacobucci
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Advances in services marketing and management: research and practice.
1997
Teresa A. Swartz, David E. Bowen, Dawn Iacobucci
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Measurement quality issues in dyadic models of relationships
1997
Dawn Iacobucci
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Mediation Analysis (Quantitative Applications in the Social Sciences)
2008
Dawn Iacobucci
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MM With Access Code Available Titles Coursemate
2009
Dawn Iacobucci
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Marketing Management
2009
Dawn Iacobucci
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MM2 (Marketing Management2)
2012
Dawn Iacobucci
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Marketing models multivariate statistics and marketing analytics
2013
Dawn Iacobucci
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Marketing Live: An Activebook
2014
Philip Kotler, Gary Armstrong, Dawn Iacobucci
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
2015
Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos
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Analysis of Variance (ANOVA)
2016
Dawn Iacobucci
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MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci's Marketing Management, 5th
2017
Dawn Iacobucci
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Marketing Management, Loose-Leaf Version
2017
Dawn Iacobucci
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Chronology of Health Care Marketing Research
2019
Dawn Iacobucci
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Reflections of Eminent Marketing Scholars
2022
Dawn Iacobucci
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Social Media Analytics and Its Applications in Marketing
2022
Sangkil Moon, Dawn Iacobucci
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Studying Healthcare from a Marketing Perspective
2022
Dawn Iacobucci, Deidre Popovich
