Benson P. Shapiro

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Books by Benson P. Shapiro (50 max)

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National account management

1980

Benson P. Shapiro

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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

1995

V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity

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Industrial product policy: viewpoints and issues

1976

Benson P. Shapiro

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Marketing management readings

1985

Benson P. Shapiro, Robert J. Dolan, John A. Quelch

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Marketing management

1985

Benson P. Shapiro

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Price as a communicator of quality: an experiment

1970

Benson P. Shapiro

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Instructor's manual to accompany: Sales program management, formulation and implementation

1977

Benson P. Shapiro

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Sales program management: formulation and implementation

1977

Benson P. Shapiro

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Managing sales task clarity

1982

Benson P. Shapiro

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Support systems promises made, promises kept

1983

Benson P. Shapiro

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Organizing the national account force

1983

Benson P. Shapiro

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Hints for case teaching

1984

Benson P. Shapiro

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Keeping customers

1993

J. J. Sviokla, Benson P. Shapiro

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Seeking customers

1993

Benson P. Shapiro