Advertising, Promotion and Supplemental Aspects of IMC
1999704 pages
Dryden Press·2 editions
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Advertising, Promotion and Supplemental Aspects of IMC (1999)
Advertising, Promotion and Supplemental Aspects of IMC (1999)
Dryden Press
Dryden Press
Hardcover
ISBN 10: 0030211131
ISBN 13: 9780030211133