Marketing
by Roger A. Kerin, Steven W Hartley, Eric N. Berkowitz, William Rudelius
1988
McGraw-Hill Higher Education (ISE)·8 editions
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Marketing (2005)
Marketing (2005)
McGraw-Hill Higher Education (ISE), McGraw-Hill Education
McGraw-Hill Higher Education (ISE), McGraw-Hill Education
Paperback
ISBN 10: 0071116095
ISBN 13: 9780071116091