Quantitative Analysis in Marketing Management
by Luiz Moutinho, Fiona Davies, Mark Goode
1998342 pages
John Wiley & Sons·1 editions
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Quantitative Analysis in Marketing Management (1998)
Quantitative Analysis in Marketing Management (1998)
John Wiley & Sons
John Wiley & Sons
Hardcover
ISBN 10: 0471963399
ISBN 13: 9780471963394