Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)
by Kevin Lane Keller
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Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.) (1991)
Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.) (1991)
Marketing Science Inst
Marketing Science Inst
Unbound
Unbound
ISBN 10: 9992847999
ISBN 13: 9789992847992
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