The Service-Dominant Logic of Marketing
by Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton
2006449 pages
M.E. Sharpe·6 editions
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The Service-Dominant Logic of Marketing (2006)
The Service-Dominant Logic of Marketing (2006)
M.E. Sharpe
M.E. Sharpe
Paperback
ISBN 10: 076561491X
ISBN 13: 9780765614919