Identity-Based Brand Management
by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade
2017326 pages
Springer Gabler·2 editions
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Identity-Based Brand Management (2017)
Identity-Based Brand Management (2017)
Springer Gabler
Springer Gabler
paperback
ISBN 10: 3658135603
ISBN 13: 9783658135607