Interpretive Barriers to Successful Product Innovation (Report No 89-114)
1989
Marketing Science Inst·1 editions
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Interpretive Barriers to Successful Product Innovation (Report No 89-114) (1989)
Interpretive Barriers to Successful Product Innovation (Report No 89-114) (1989)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9993179833
ISBN 13: 9789993179832