Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
by Rajagopal
2013259 pages
Palgrave Macmillan·1 editions
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (2013)
Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (2013)
Palgrave Macmillan
Palgrave Macmillan
ISBN 10: 113728191X
ISBN 13: 9781137281913