A twenty-first century guide to Aldersonian marketing thought
by Wroe Alderson, Stanley J. Shapiro
2006581 pages
Springer Science+Business Media·2 editions
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A twenty-first century guide to Aldersonian marketing thought (2006)
A twenty-first century guide to Aldersonian marketing thought (2006)
Springer Science+Business Media
Springer Science+Business Media
ISBN 10: 0387261753