Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt
2012627 pages
Gabler Verlag·1 editions
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice (2012)
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice (2012)
Gabler Verlag
Gabler Verlag
ISBN 10: 3834930601
ISBN 13: 9783834930606