How Canadian hockey teams build and leverage their brand equity
200434 pages
Faculté des sciences de l'administration, Université Laval·1 editions
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How Canadian hockey teams build and leverage their brand equity (2004)
How Canadian hockey teams build and leverage their brand equity (2004)
Faculté des sciences de l'administration, Université Laval
Faculté des sciences de l'administration, Université Laval
ISBN 10: 2895242089