Advertising and Integrated Brand Promotion
by Thomas C O'Guinn, Thomas O'Guinn, Chris Allen, Richard J. Semenik
2003816 pages
South-Western College Pub·6 editions
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Advertising and Integrated Brand Promotion (2002)
Advertising and Integrated Brand Promotion (2002)
South-Western College Pub
South-Western College Pub
Hardcover
ISBN 10: 0324113803
ISBN 13: 9780324113808