Merlin Stone | lit.salon

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Merlin Stone | lit.salon

Merlin Stone

Born: 1948

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Born: 1948

Books by Merlin Stone (50 max)

Marketing and economics

1980

The Customer Management Scorecard: Managing CRM for Profit

2000

Neil Woodcock, Bryan Foss, Merlin Stone, Ingeborg Esterer-Wandschneider

Up Close and Personal? Customer Relationship Marketing at Work

2000

Neil Woodcock, Bryan Foss, Paul R Gamble, Merlin Stone

Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line (Chartered Institute of Marketing)

2005

Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone

Routledge Companion to Marketing Research

2021

Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

2004

Mark Vincent Cerasale, Merlin Stone

Product planning: an integrated approach

1976

How to Market Computers and Information Technology

1994

Merlin Stone, Hamish MacArthur

Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

2004

Peter Cheverton, Bryan Foss, Tim Hughes, Merlin Stone

Consumer insight: how to use data and market research to get closer to your customer

2004

Merlin Stone, Alison Bond, Bryan Foss

How to Market Computers and Office Systems

1984

Hamish MacArthur, Merlin Stone

Managing direct marketing

1990

Philip Mounsey, Merlin Stone

Relationship marketing

1995

Merlin Stone, Neil Woodcock

Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services (FT)

1997

Merlin Stone, Neil Woodcock

Business Intelligence and E-marketing Workshop, IBM Warwick 2001

2002

Merlin Stone, Julie Abbott

Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

2004

Peter Cheverton, Byan Foss, Tim Hughes, Merlin Stone

An Enlarged European community and the less developed countries ; report of a conference held by the Institute of Development Studies and the Centre for Contemporary European Studies at the University of Sussex, July 1970

1973

Roy Pryce, Merlin Stone

Field service management

1985

Database Marketing

1989

Robert Shaw, Merlin Stone

Leisure Services Marketing

1990

Telemanage your customers: a system for telephone account management

1990

The Positive personnel manager's guide to the 1990s

1991

Direct Hit: Direct Marketing with a Winning Edge

1995

Targeting high-value customers: what airlines can teach other industries about managing present and future customer value

1997

Managing complaints and compliments: best practice in managing customer-controlled contact

1997

Retail insurance customer management: building a shorter value chain to deliver better customer value

1997

Relationship marketing strategy: a new approach to building profitable contact with customers

1997

Building customer relationships: a best practice guide to implementing relationship marketing

1997

Managing frequent traveler schemes: what the travel business can teach other industries

1997

Managing customer service in utilities: the triple challenge of service, retention and loyalty

1998

Managing automotive customers: developing true customer relationships in a fast-changing market

1998

Direct mail: best practice : tactics and techniques for managing financial services customers through direct mail

1998

Building customer-focused data: managing good and bad customers in an era of tougher data protection

1998

Customer loyalty and continuity: the acquisition, development and retention of profitable customers

1998

Transparent marketing: the implementation : techniques and methodologies for implementing marketing technologies for the next millennium

1999

Best practice customer management: managing customers through intermediaries and across the value chain

1999

Managing customers with e-business: the web-based future of customer management

1999

Managing good and bad customers: a strategy for developing a more profitable customer portfolio

1999

Models of customer management: using skills, knowledge and best practice in different global markets

2000

Customer management on the move: using the mobile phone as a new way to manage customers

2000

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)

2000

Merlin Stone, Neil Woodcock, Liz Machtynger

Time lapse customer management: how to manage infrequent customers so they do not forget to return for more

2000

Multiple disintermediation: how business partners can work together to manage customers better

2000

Successful Customer Relationship Marketing

2001

Merlin Stone, Bryan Foss

Business Intelligence and e-Marketing Workshop, IBM Warwick 2001. Qualitative Market Research, Volume 5, Issue 4

2002

Merlin Stone, Julie Abbott

Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

2003

Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 (Part 2). Qualitative Market Research, Volume 6, Issue 1

2003

Julie Abbott, Merlin Stone

Managing Stakeholders in the Public Sector

2007

Epz Consumer Insight

2009