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Anja Geigenmüller | lit.salon

Author

Anja Geigenmüller

5 works

2003–2012 across 4 dated works

No biography is available yet.

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Regionale Marken und Konsumentenverhalten: Konsequenzen Für Die Markenführung2003
Commodity Marketing Strategies, Concepts, and Cases2010
With Margit Enke, Alexander Leischnig
Interaktionsqualität und Kundenintegrationsverhalten Theoretische Konzeption und Empirische Analyse2011
9Th American Marketing Association Relationship Marketing Conference: Part Ii2012

Books

4 works

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Commodity Marketing Strategies, Concepts, and Cases2010
With Margit Enke, Alexander Leischnig
6 editions
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9Th American Marketing Association Relationship Marketing Conference: Part Ii2012
1 edition
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Interaktionsqualität und Kundenintegrationsverhalten Theoretische Konzeption und Empirische Analyse2011
2 editions
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0
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0
lists
0
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Regionale Marken und Konsumentenverhalten: Konsequenzen Für Die Markenführung2003
2 editions
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0
reviews
0
lists
0
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