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Gordon C. Bruner II | lit.salon

Author

Gordon C. Bruner II

Also known as Dr. Gordon C. Bruner II, Skip, II, Gordon C. Bruner, Dr Gordon C. Bruner II

3 works

1992–2014 across 3 dated works

Born in Ft. Worth, Texas, Bruner is the son of an Air force officer so he lived in several locations worldwide before settling in southern Illinois. Professor Bruner is internationally renowned for his books that provide a compilation of measurement scales used in market research.

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Marketing scales handbook: a compilation of multi-item measures1992
Marketing Scales Handbook Volume IV: Consumer Behavior (Marketing Scales Series)2005
With Paul J. Hensel, Karen E. James
Measuring Innovation & Technology Acceptance2014

Books

3 works

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Marketing scales handbook: a compilation of multi-item measures1992
6 editions
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Marketing Scales Handbook Volume IV: Consumer Behavior (Marketing Scales Series)2005
With Paul J. Hensel, Karen E. James
1 edition
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Measuring Innovation & Technology Acceptance2014
1 edition
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