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Peter C. Verhoef | lit.salon

Author

Peter C. Verhoef

7 works

2001–2024 across 7 dated works

No biography is available yet.

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Analyzing customer relationships linking relational constructs and marketing instruments to customer behavior2001
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design2011
With Tammo H. A. Bijmolt, Matilda Dorotic
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions2016
With Edwin Kooge, Natasha Walk
Consumer Informational Privacy: Current Knowledge and Research Directions2018
With Frank T. Beke, Felix Eggers

Books

7 works

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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions2016
With Edwin Kooge, Natasha Walk
6 editions
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0
reviews
0
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0
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0
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design2011
With Tammo H. A. Bijmolt, Matilda Dorotic
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Multichannel Retailing: A Review and Research Agenda2018
With Huan Liu, Lara Lobschat
1 edition
shelves
0
reviews
0
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0
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Creating Value with Data Analytics in Marketing Mastering Data Science2021
With Edwin Kooge, Natasha Walk, Jaap E. Wieringa
5 editions
shelves
0
reviews
0
lists
0
quotes
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Analyzing customer relationships linking relational constructs and marketing instruments to customer behavior2001
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Consumer Informational Privacy: Current Knowledge and Research Directions2018
With Frank T. Beke, Felix Eggers
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Research Agenda for Digital Transformation: Multidisciplinary Perspectives2024
With John Q. Dong
1 edition
shelves
0
reviews
0
lists
0
quotes
0

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