John M. T. Balmer

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Books by John M. T. Balmer (50 max)

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Contemplating corporate marketing, identity and communication

2010

Klement Podnar, John M. T. Balmer

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Contemporary Perspectives on Corporate Marketing Contemplating Corporate Branding, Marketing and Communications in the 21st Century

2013

John M. T. Balmer

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Foundations of Corporate Heritage

2017

John M. T. Balmer

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Advances in Chinese Brand Management

2016

John M. T. Balmer, Weifeng Chen

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Advances in Corporate Branding

2016

John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf

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Corporate Marketing Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. European Journal of Marketing, Volume 40, Issues 7&8

2006

John M. T. Balmer, Laura Illia

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Monarchies as corporate brands

2004

John M. T. Balmer

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Corporate and Organizational Marketing

2007

Shaun Powell, John M. T. Balmer, T. C. Melewar

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Corporate and Organizational Marketing. Corporate Communications An International Journal

2007

Shaun Powell, John M. T. Balmer

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Corporate Marketing and Identity: Reflections and Directions

2009

John M. T. Balmer, Stephen A. Greyser

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Explicating Corporate Identity

2009

John M. T. Balmer, Shawn M. Powell, Wim Elving

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European Journal of Markeitng, Issue 5: Identity Perspectives on Corporate and Organisational Marketing

2011

John M. T. Balmer, Roger Bennett