Francisco J. Martínez-López

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Books by Francisco J. Martínez-López (50 max)

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Advances in National Brand and Private Label Marketing Eighth International Conference 2021

2015

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht

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Advances in Digital Marketing and ECommerce Fifth International Conference 2024

2020

Francisco J. Martínez-López, Steven D'Alessandro

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Handbook of Strategic e-Business Management

2013

Francisco J. Martínez-López

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Strategies for E-Business Creating Value Through Electronic and Mobile Commerce Concepts and Cases

2014

Tawfik Jelassi, Francisco J. Martínez-López

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Online Brand Communities Using the Social Web for Branding and Marketing

2015

Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo

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National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014

2014

Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez

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Social Media Monetization Platforms, Strategic Models and Critical Success Factors

2022

Francisco J. Martínez-López, Yangchun Li, Susan M. Young