Marta Massi

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Books by Marta Massi (50 max)

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Digital Transformation in the Creative and Cultural Industries

2020

Marta Massi, Marilena Vecco, Yi Lin

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Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations

2020

Marta Massi, Alex Turrini, Jean-Noël Kapferer

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Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic

2022

Elena Gallitto, Marta Massi, Paul Harrison

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From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

2021

Marta Massi

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Digital Transformation in the Cultural and Creative Industries

2022

Marta Massi, Marilena Vecco, Yi Lin

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Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies

2022

Jon Mulholland Mulholland, Alessandra Ricci, Marta Massi