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Madhubalan Viswanathan | lit.salon

Author

Madhubalan Viswanathan

13 works

1992–2007 across 12 dated works

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A study of comparative judgments based on numerical and verbal attribute labels1992
An examination of the categorization process for pictures and words / Madhubalan Viswanathan ; Terry L. Childers1992
Encoding and memory differences between numerical and verbal product information1992
Individual differences in "need for precision"1992

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12 works

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Individual differences in "need for precision"1992
1 edition
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The measurement of individual differences in preference for numerical information1992
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A study of comparative judgments based on numerical and verbal attribute labels1992
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An examination of the categorization process for pictures and words / Madhubalan Viswanathan ; Terry L. Childers1992
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Revised: a study of comparative judgements of numerical and verbal attribute labels1992
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The encoding of numerical and verbal information on product attributes: implications for consumer memory1992
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Response categories as fuzzy sets: a fuzzy set theoretic perspective on issues in scale development1992
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The encoding and utilization of magnitudes of product attributes: an investigation using numerical and verbal information1992
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Encoding and memory differences between numerical and verbal product information1992
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The influence of reference information on the usage of nutrition information1992
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Maximum versus meaningful discrimination in scale responses a perspective on the optimal number of response categories to use in a scale1992
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Product and Market Development for Subsistence Marketplaces. Advances in International Management, Volume 202007
With Jos Rosa
1 edition
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