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Allan D. Shocker | lit.salon

Author

Allan D. Shocker

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Author record

6 works

1977–1990 across 5 dated works

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Multi-attribute approaches for product concept evaluation and generation: a critical review1977
Analytic approaches to product and marketing planning: proceedings of workshop1979
Analytic Approaches to Product and Marketing Planning: The Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109)1982
With Badri Ambrosis-że Šarvaże, Rajendra K. Srivastava
Pretest market models a critical evaluation1986

Books

5 works

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Analytic approaches to product and marketing planning: proceedings of workshop1979
2 editions
shelves
0
reviews
0
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0
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0
Determining the competitive structure of product-markets: practices, issues, and suggestions1990
2 editions
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0
reviews
0
lists
0
quotes
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Multi-attribute approaches for product concept evaluation and generation: a critical review1977
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Pretest market models a critical evaluation1986
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Analytic Approaches to Product and Marketing Planning: The Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109)1982
With Badri Ambrosis-że Šarvaże, Rajendra K. Srivastava
2 editions
shelves
0
reviews
0
lists
0
quotes
0

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