Robert J. Kopp

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Books by Robert J. Kopp (50 max)

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Cases in advertising and communications management

1972

Stephen A. Greyser, Robert J. Kopp

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Total Quality Management: A Cross Functional Perspective

1996

Ashok Rao, Lawrence P. Carr, Ismael Dambolena, Robert J. Kopp, John Martin, Farshad Rafii, Phyllis Fineman Schlesinger

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Improving sales force effectiveness in trade promotions: an exploratory study : a thesis

1984

Robert J. Kopp

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How to write a marketing plan

1990

Robert J. Kopp

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How to develop successful sales promotions

1991

Robert J. Kopp

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Total quality management

Ashok Rao, Lawrence P. Carr, Ismael Dambolena, Robert J. Kopp, John Martin, Farshad Rafii, Phyllis Fineman Schlesinger