Peter E. Rossi

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Books by Peter E. Rossi (50 max)

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Bayesian statistics and marketing

2005

Peter E. Rossi

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Is household-specific targeting worth it?

1994

Peter E. Rossi

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Choice Models in Marketing: Economic Assumptions, Challenges and Trends

2008

Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

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BUNDLE Rossi, Evaluation 7e + Donaldson, What Counts As Credible Evidence in Applied Research and Evaluation Practice?

2010

Peter E. Rossi, Stewart I. Donaldson

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BUNDLE : Rossi : Evaluation 7e + Holden a Practical Guide to Program Evaluation Planning

2010

Peter E. Rossi, Debra J. Holden

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Handbook of the Economics of Marketing

2019

Jean-Pierre Dube, Peter E. Rossi

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Handbook of the Economics of Marketing : Volume 1 Marketing and Economics

2019

Jean-Pierre Dube, Peter E. Rossi