William J. Glynn

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Books by William J. Glynn (50 max)

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Services marketing & the concept of exchange

1994

William J. Glynn

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Understanding services management: integrating marketing, organisational behaviour, operations and human resource management

1995

William J. Glynn, James G. Barnes

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Understanding Services Management: Integrating Marketing, Organizational Behaviour, Operations and Human Resource Management

1995

William J. Glynn, James G. Barnes

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Aspects of custumer perceived service quality in internal market segmentation analysis

1997

William J. Glynn