Dr. Tracy L. Tuten is an accomplished marketing researcher, strategist, digital maven, and branding enthusiast. With a passion for unraveling the complexities of modern marketing, she has dedicated her career to shaping innovative strategies that resonate in the digital age. As an author, her words have found a home in multiple renowned books, including the acclaimed *Social Media Marketing*, now in its 5th edition, and *Principles of Marketing for a Digital Age*. Her research has been published in journals including *Psychology & Marketing*, *Journal of Business Research*, and *Social Science Computer Review*. Honored to be a two-time Fulbright Scholar, having shared her wisdom in Korea and Argentina, she hold accolades for teaching excellence that reflect her commitment to nurturing the minds of future marketing trailblazers. Her skill set spans a multitude of domains, including qualitative research, dynamic speaking engagements, and strategic consulting. Her expertise extends to capturing research insights with both B2B and B2C audiences, levering in-depth interviews, focus groups, and ethnography. Source: [brandacityinc.com](https://www.brandacityinc.com/about-dr-tracy-tuten/)